We are really pleased with recent coverage in the outdoor, sports and cycling trade press, which we share with you here.

Digital sales tools increase return on investment at trade shows

Sports Insight published an article which discusses the benefits of using the aWorkbook digital selling app at trade shows. Read comments from Tom Cleary, Global Campaign Marketing Manager for Canterbury of New Zealand and find out how aWorkbook has benefitted Canterbury.

Read the article Digital sales tools increase return on investment at trade shows.

UK distributor 2pure launch their first aWorkbook catalogue for 2017

In February distributor 2pure launched their first digital product catalogue using aWorkbook. You can read about the reasons behind their decision to go digital in the Sports Insight magazine article 2pure launch aWorkbook digital catalogue and online at BikeBiz.com

The new team at SGB Outdoor also covered the sales tool ROI story in the run up to ISPO 2017. And by way of a follow up we met up on the Atomic Skis stand at ISPO with new publisher Tom Saunders and editor Heather Ramsden to showcase just how powerful aWorkbook can be. This short video interview with Atomic Senior Sales Executive Tim Metcalfe tells you how useful aWorkbook is to sales people and buyers.