In the absence of trade shows, face to face meetings and showroom visits, brands are being challenged to keep that human touch while selling online. Brands that equip their teams with the right digital tools to support a guided sales conversation set themselves up for greater success. This is especially important where there’s complexity in the product offer, whether that means customer-specific assortments or the technical specification of what is being sold.

Whether it’s via direct online access, or by a presentation delivered over Zoom or Microsoft Teams, being able to talk your buyer through a selection of carefully selected products that best meets their consumer profile adds real value.

“There’s fear that it will add strain to those who are already in a race against time to bring a new range to market.”

“There’s fear that it will add strain to those who are already in a race against time to bring a new range to market.”

Continuing pressure on retailers means buying for SS22 will be subject to even more scrutiny to ensure the right decisions are made. Tools such as aWorkbook and aView enable sales reps to present the key brand and marketing stories alongside the products, giving the buyer confidence in their purchasing decisions.

One challenge brands face in moving to digital sales tools is having the capacity to roll out the project. There’s fear that it will add strain to those who are already in a race against time to bring a new range to market. And a worry that the learning curve will be too steep, and the deadline will be missed.

Our answer is simple. We’ll create the digital catalogues and online range presentations, swiftly and accurately, ready for you to share with your customers. We’ll add value along the way as we check the accuracy of your product information. We’ll keep everything up to date as the inevitable changes to product information takes place. We’ll ensure that your key seasonal messages are clear to all. We will meet your launch date (no matter how late the range information comes together). And then, if you want to build your own catalogues, we will show you how.

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