“Marketing is no longer about the stuff that you make, but about the stories you tell”
The B2B sales landscape is changing and to keep up, businesses must be smart in the way they engage with buyers. The benefits of successfully managing these relationships are clear. Stronger customer relationships are created through better customer experiences and a competitive advantage can be leveraged – increasing market share and creating positive brand sentiment.
To put this ‘smart selling’ into practice, businesses are now turning to digital solutions, but what are they and what do they do? Much is made of ‘digitalization’ and the effects that it’s having across almost every industry. But, what is digitalization and how do you ‘digitalize’ your business?
In this eBook we’ve outlined some key areas that need to be considered when researching digital solutions. We’ve also answered common questions many businesses are asking such as what is digitalization and how can you apply it in your business? Specifically, in this title, we’ve focused on digitalizing your marketing processes however other eBooks are available in our learning hub which are tailored for different functions.
In summary, it’s vital to understand how to leverage digitalization in your business. Digitalizing your B2B marketing processes creates opportunities to develop stronger customer relationships and stay one step ahead of the competition.
What you’ll learn:
- Why you need to digitalize your marketing processes
- What a B2B e-catalogue & sales app is, and the benefits of introducing one
- When you should introduce a B2B sales app
- How to get buy in and choosing who leads the project
- How to define your needs to support the vendor selection process