Project Description

aWorkbook eBook

“Today’s customers are more informed than ever before and so demand more from their suppliers.”

It’s no coincidence that a recent Mckinsey study found B2B digital leaders generate 3.5 percent more revenue and are 15 percent more profitable than the rest of the B2B field.

The B2B sales landscape is changing fast and to stay relevant, it’s vital that sales and marketing teams adapt to the changing needs of their customers. If they don’t, there’s a very real risk of being left behind by digitally smarter, agile competitors.

In this eBook we discuss how the B2B sales landscape is changing and what businesses must do to keep up. We also focus on how digital can be used to add value to customer experiences, streamline the sales processes and to ensure you are ready to compete in the new digital world.

“To stay ahead of the competition, brands need to ensure they are communicating only the most relevant information to their buyers in a way that not only meets their expectations but exceeds them.”

What you’ll learn:

  • How the B2B sales landscape is changing
  • 5 reasons why your sales and marketing teams must be using digital
  • How a B2B sales app can help you stay relevant
  • Choosing the right approach when implementing a digital solution

Staying Relevant in a Digital World