Most of us are a bit apprehensive when we mention the word digital, but it doesn’t have to be an afterthought. Digital catalogues can be a very useful sales aid, can save you time and money plus also cut down on your global footprint.

Wacoal Eveden contacted us to provide them with an interactive digital brochure to showcase each of Wacoal Eveden’s brand’s collections and provide their buyers with the ability to build and save product assortments. It would also be used as an enhanced sales tool to demo virtual products, play videos and also show marketing PDF’s and imagery. The aWorkbook team were supplied all the data content and imagery from Wacoal Eveden and a few weeks later a fully functioning cross platform digital catalogue was live and ready to use. It’s as easy as that.

Brochures are still the powerhouse in our marketing but we felt it was important to evolve and to enhance our offering further. We believe that aWorkbook will be really engaging for our business and allow us to better support our customers. It will also mean we can be more conscious of the environment and improve our footprint.

Ann-Marie Manley, Head of marketing, Wacoal Eveden
Read the full article at Lingerie Insight